Advert Final Cut

We are really pleased with the final cut of our advert and feel it is conventional to rock while also showing our brand very clearly. I feel it works well with both our digipack and advert as a clear campaine and band image.

We chose to just have our lead singer on the advert as it is conventional and was a main feature of a lot of the adverts we analysed. Through our research  and through making our own video, we know that this is because a lead singer, weather they be male or female is always the centre of attention. The fact our singer is a woman makes our band even more noticeable in the male dominated genre of rock. Our lead singer is looking directly at the camera engageing the audience (the reader of a magazine flipping pages) and so the image is more eye-catching.

Also, we tried to make our logo (our stylised sacred heart  the centre of attention both by placing in our singers hands and by adding a soft outer glow on Photoshop. We added a similar outer glow to the figure, the band logo and the picture of the album to hilight there importance. We feel this adds to the iconic look we were aiming for and makes the image bolder. In some ways this could be classed as a more rock-insperd version of Christ (or perhaps the virgin Mary, linking more to the Pretty Reckless' Video) offering his heart to humanity: this heart represents the singers music (which, as any would, she has poured her heart and soul into). Here she can be seen offering her heart/music to the audience of this advert, giveing them something personal and almost 'pure' (which i am sure any fan would respond well to).

By adding an image of the product we are selling we are making it very clear what we are selling, so there is no confusion for a reader. This is a convention of most music magazine adverts selling albums. We also chose to make the date a little bigger and bolder to make the text more interesting and to emphasise important information for the reader (who will not necessarily pay the advert lots of attention).

There is a similarity between our advert and the advert of 'Lungs' by Florence and the Machines as we have taken inspiration from the body-parts element of the image.