Advert - Main Image

I tried to recreate my original sketch and am very pleased with the outcome. We used an outer glow effect on the heart to make it stand out and look more important/iconic. This effect, coupled with the rest of the image being black and white made it very clear that the heart is the most important element of the image.

Black and white images with elements of colour was going to be a running theme in our digipack and advert but halfway through creating our products we decided our work looked to crisp and clean, which did not work for our genre. Rock products usually have a worn out, destroyed look so we experimented with different filters on Photoshop before finalising our decision.

 

 To help us with our advert we asked some members of our target audience which image they liked better and why. Overall they decided the grim colours looked more professional than the black and white. They said they could appreciate the photo more as they could see the lead singer better. Although this is different to our original plans I agree with our research and think it looks good and makes our work more stylised and more conventional to rock.