When we started to make out Digipack we struggled to make our images look conventional to rock. We felt they looked to neat and clean (the opposite to what our research told us they should be). We had found an image of an album by the Pretty Reckless that captured perfectly what we were trying to achieve. We liked how the image looked slightly grainy and distorted and was slightly scratched, making it look old and worn out.
We put our main digipack image on Photoshop and started experimenting with effects and filters before finally finding the effect we needed:
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