Our Concept Inspiration

Zombies are fictional undead creatures which are usually en counted in horror and fantasy. They are also known as mindless, reanimated corpses with a hunger for human flesh. Most 20th century ideas about zombies were from Frankenstein by Mary Shelly.  Zombies are also known as ghouls because the name zombie is unclear. We have taken inspiration from a variety of media to help us develop our own unique zombie ideas:

'Shaun Of The Dead'

http://www.youtube.com/watch?v=t--mSXDeETc

We struggled to think of a efficient way to portray social zombies without extravagant sets and an unlimited budget. With a little advice we are taking inspiration from the first few minutes of 'Shaun of the Dead' the 2004 spoof zombie film directed by Edgar White. At the beginning of the film, although an infection has not yet spread, the people of London are shown as social zombies due to there repetitive every-day roughteen and overall monotonous lives. The protagonist, Shaun, is so much of a social zombie it takes him a good 15 minuets of the film to realise a infection has spread the city (http://www.youtube.com/watchv=mqQ8Y9Sjp7o&list=PLA4D602E0BDEEB70E). I love the advert for this film (perticualy the use of bright and dull colour) and think it does a superb job of presenting this element of the film.
          When using this film as inspiration it is essential to remember that this is a comedy and so we do not want to study the media techniques used too closely as we need to recognise most of them have been used for comic effect. I have noticed however that social zombies are portrayed through through slow camera movements, dull mies en scene and characters acting with a repetitive nature. The characters in the screenshots i have chosen seem to mirror each other suggesting they are all essentaly the same and have no individuality  This is what we hope to achieve when creating our own social zombies. It will probably be much harder for us to show this in a music video, as we have to show in 10 seconds what a film would in half an hour but with cearfuly planned filming and editing i think this is achievable.

< I perticualy like this screen shot as the door frame seems to box in the characters suggesting they are stuck in both a mental and physical rut; and that even though they could walk through the door frame, they do not, just as they have opotunitys to brake the monotony of there lives, they choose not to. This is in keeping with the conversation in this scene. I like this idea and hope to use a similar one to show how the zombies in our video are also trapped.

'[*REC]'

http://www.youtube.com/watch?v=xks0qWq7CQI

[*REC] is the 2007 film directed by Jaume Balaguero and Paco Plaza and is a Spanish horror/thriller filmed compleatly filmed by a hand heled camera. I liked how this technique adds an element of tension and panic to an already chaotic plot.
I really like this technique as we want to portray a hectic, frenzied representation of zombies. In [REC*] there are many other camera angles and techniques such as canted angles and very fast pans and tilts (temporally blurring the image, adding to the sense of confusion). Because we have planned very fast editing for our video I think it would be good to add some of these methods to create the right mood and hopefully make our video memorable.

Videos that have inspired us!

Sandi Thom, 'Lonely Girl'

http://www.youtube.com/watch?v=gYCttCTr_jo

We took inspiration from Sandi Thom's music video "Lonely Girl". Although it is in a different genre, we wanted to get a similar message across.

In the video, the girl feels like nothing is going right for her and that she is alone and invisible. Later on in the video, she is shown as becoming the ghost of who she used to be.

She wants to be noticed, whereas, our protagonist wants to blend into the crowd and to feel like everyone else.




We would like the audience to feel a similar connection to our character, As well as feeling sympathy towards towards her, like they would in this video.

Facebook Group

We created a facebook group as an easy way to communicate all the time. Through the group we can post comments and queries, photos and invite other people (such as our actors, reminding them when/where/why we need them) etc.

Advert 5 - The Blackout

This advert shows the two main singers in The Blackout. We would like to show just our lead singer in our advert because we would like to go along with this convention, however, we don't want our advert to look too feminine so I think that if we use an effect it could work quite well.

The advert is quite simple, it has an image of a drawn city in the background and the two singers in the foreground singing very passionately into microphones. I have found that in a lot of rock themed products, the artists are focused intently on their instruments rather than on the camera, which is uncommon in most other genres. I feel this gives the band a sense of caring more about the music they are creating and less about what the audience thinks. However, I think that maybe their attention needs to be a bit more focused on the audience in order for the audience to want to buy their product.

I liked the yellow writing on the poster as it stood out strongly from the black background and also it is reflected in the windows of the city. We thought we could use this idea but use red instead of yellow as it is a strong colour and it fits in more with our song.

We thought that having our advert almost the same as our digipack (like in this advert and digipack) would be a good idea because it would make sure the audience knew they were meant to be together. We thought we could have both the advert and digipack using the same effect and the same colours and also the logo clearly shown.

Advert 4 - Avenged Sevenfold

                                     

I love this advert, it is for Avenged Sevenfold's single 'Buried Alive' from the album 'Nightmare'. I think it is perfect for our project and even though it is more like a film poster I feel our project has many film-like elements so this poster is in keeping with our plans.
          This poster stands out due to the way it brakes the conventions of a music advert and follows the layout of an old horror film poster. This cultural reference to 50's and 60's American horror/thrillers is iconic not only in America but around the world as the posters could be considered works of art, even if the films are long forgotten.
Illustrated adverts are quite common in rock, mimicking other conventions of the genre such as tattoo designs and illustrated album cover art. I hope to be able to use some element of this when making our advert/digipack.

Advert 3 - Guns N Roses

We liked this advert because we liked the idea of having a film poster theme. We wanted to give our advert a 70's style because a lot of zombie films were made around that time. The colours used  will work well with our genre and music video as they are dark and quite gothic. Also, the blood coming off the letters would work well and look good when put together with our music video.

Advert 2 - Paramore

We liked the idea of our advert being black and white because we feel like it would give our advert a timeless effect. Also, by looking at the advert above, we realised what we need to include and how we would include it. We thought this was suitable because we don't want our advert to be too complex and the bottom one isn't.

We liked the idea of the dolls because they gave a sense of innocence that we may like to include in our advert. However, we would like to have just the lead singer on it and not the whole band. 

Advert 1 - Halestorm

The lighting in this advert is quite dark. This is to show that the music the band plays is rock because rock music is often quite heavy and quite dark. Also, the name of the band is Halestorm which can be interpreted as hailstorm which makes people think of dark, aggressive weather which suits the genre. 

The lead singers facial expression suggests that she is in pain or is very passionate about the music she plays she also looks quite seductive. This is suitable for the genre as a lot of rock music is very expressive and emotive and it is a male dominated genre, so men will be more likely to pay attention if the woman is looking this way. Also, it is very stereotypical of women as they are known to be more open about their feelings. Whereas if it were a man on the advert they would be more like the aggressive side of rock; they would face the camera straight on to emphasise their masculinity. However, the woman in this advert is slightly turned so that the audience can see her profile and see that she is more feminine and vulnerable.

The guitar in the background shows that although it's a male dominated genre, she wants to be taken seriously and she knows she is just as good as the male singers in this genre.

Digipak 5 - Muse

We decided to look at this Muse digipack because they used the colours of their logo on the cover. After some thought we decided this might be a good idea because it is quite unconventional which suits our idea for our music video because our lead singer is a woman (which is quite uncommon in rock) and the girls in the video are not as feminine as people would expect them to be in a music video.

Also, it seems to have stained glass windows which are very common in churches. However, the name The Resistance is quite contrary to this religious iconography.We would like to use religion in our digipack because it fits in well with the rock genre and we thought it would suit our name, Discordia, since it is the Latin name for the Goddess of Chaos.

It is a simple cover and it would be easy to spot on the shelf of a shop. We would like our digipack to be like this.

Digipak 4 - The Kooks

Although they are an indie rock band we thought that analysing this digipack was a good idea.

We thought this was a good idea as their colour scheme is mostly black, red and white. These are the colours we would like to use as they are typical to our genre and they are also used a lot in our music video. It seemed more appropriate to analyse an indie bands rather than a pop artist with the same colour scheme as The Kooks, on the cover, are all concentrating on their instruments rather than the camera. It is almost like they go into their own world when playing.

On the inside of the digipack we see the band all stood together which gives them a sense of equality rather than having the lead singer standing out. We would like to achieve this in our digipack because we would like to show a less feminine side to our music video and would therefore like our lead singer (Jess) to blend in with the band to give the sense that she feels like she belongs.

Also, behind the CD there is an image. We would like to use this in our digipack because we feel that doing this makes the digipack feel complete.

Digipak 3 - The Blackout

This digipack gives the impression that it is all drawn. We would like to use this effect on our digipack to give it a slightly rough, misused look to it. This effect is used well in this digipack because it is quite creepy and dark. This is the effect we want ours to have because our video is about zombies.

The most noticeable building on the cover is a church. This gives the digipack a feeling of religion which is suitable to the genre and the digipack itself which shows, what looks like, demonic beings. This is what we want to accomplish with our digipack.

Digipak 2 - 30 Seconds To Mars

This is 30 Seconds to Mars' album 'A Beautiful Lie'. We have considered using a rose in our bands logo so we thought it would be a good idea to analyse this album. 30 Seconds to Mars is an all male rock band, whereas our band is more feminine. We decided this band would be good to look at as they are more towards the 'softer' side of rock and are, therefore, more feminine than other male dominated bands. Also, the use of the skull on the second version of the digipak was a good thing to take inspiration from because our digipak and advert are centered around the body.

Digipak 1 - The Pretty Reckless

We looked at the Pretty Reckless album, Light Me Up, because it is in our genre and because it is the band we borrowed the song from. 

The image of the young girl gives the album a feeling of innocence, however, when she is paired with the lighter and the leather jacket, we begin to think otherwise. I think the girl is meant to be Taylor Momsen (the lead singer) when she is younger which would help the audience understand her childhood and why she sings about what she does now.

The lighter is reflective of the album name and we liked this idea. We think that we should try to create an image that makes sense when seen with the name.

On the back, the lead singer is walking with the band which gives a sense of equality. However, she is wearing white when the rest of the band is in black. This draws the audiences eye to her which is conventional in all genres. We would like our lead singer to blend in with the band because we would like her to look like part of the band and also to give the impression that she is not superior. 

'Love Bites' Halestorm

http://www.youtube.com/watch?v=FmkHqUwa4zg

This music video is completely performance based. Although, despite this it is interesting to watch because it is so energetic. It gives the audience a sort of 'pumped' feeling; it gives them energy. However, i feel that this would be inappropriate in our music video because it is about zombies. It shows that the artists are really into the song and are quite relaxed about playing (the drummer puts his feet up during the song). They aren't nervous because they feel at ease with the instruments they play and enjoy playing them. We can see this by the intensity on the bands face as they play. The lead singer seems to be singing to the audience, we thought this would be good to use in our music video to try and get the emotion of our song and music video across to the audience.

It is completely in black and white. It gives the impression that what the lyrics are saying is plain and simple. It also makes us think of good and bad, like there is one right path in the story told by the lyrics. The band is dressed all in dark colours including the lead singer which is unusual in music videos as the lead singer normally stands out against the band. Although, her outfit is much more feminine because of the net whereas the bands outfits are more plain.

The first thing we see in this video is the drummer which is unusual as the drummer normally just blends into the background. I liked this idea because it gave the video individuality and independence. It makes the video memorable. We used the image of the logo on the drums to try and recreate this idea.

Although, this video is much more towards the 'hard' end of rock, we thought it would be a good idea to analyse it because it uses a lot of hand-held camera movement that we would like to use in our video. Also, it is one of the few rock bands with a female lead singer. We thought that it could help us direct Jess in a rock-like fashion and it also gives us an idea of how to dress her in order for her to stand out from the band but to suit the song as well.

'Nightmare' Avenged Sevenfold

http://www.youtube.com/watch?v=94bGzWyHbu0&noredirect=1 

Context of the song:
 On December 28th 2009 the drummer of Avenged Sevenfold, James "The Rev" Sullivan, died of an accidental drug overdose. The remaining band members completed the album they had already half finished and created this video with Sullivan in mind, eg, at the beginning of the song we are shown a snip-it of a broken drum kit, and at the end of the song a very striking image of a set of drums, the lighting of which seems to be capturing the light of heaven, enlightenment or perhaps freedom (ideas very contrasting to that of the song); this is all in memory of there loved band member and friend. (This is why no drummer is present in the video) 

 This is a very iconic video in rock/metal and the band is clearly very established by the time the song was recorded. Over 30 seconds plays before a band members face is shown proving the band has developed a recognisable style and sound and had been promoted well enough for fans to recognise the song immediately and will not need a band member to help them recognise the song. The audience is also given a clue at the very beginning of the video when we are shown a very distinct tattoo which fans will recognise as the bands logo (which all the band members have had inked onto there bodies). This lets fans of the genre, and not specifically the band, know who the artists of the song are and gives them a hint what the song/video will be like. I would really like to give our band a clear identity by using branding such as a logo however I don't think we would be able to get away with not showing our band for as long as this video as it is not likely our band would have such a cult following as Avenged Sevenfold.
The narrative is the both simple and clever: The lead singer wakes up in a creepy hospital (which represents hell) in which all his worst nightmares become real. As he is wheeled through the corridors we see a series of unsettling images, including all his fellow band members in straight jackets etc
Editing is key to this video as it helps to create the right dramatic effects. We will take note of these, as we would also like our video to create the tension and emotions in our audience as this one.
          The camera goes in and out of focus throughout the video to create a sense of confusion and give the narrative a dream-like feel. This will be useful in our video as we are also creating a serial, supernatural type music video. However i feel we must be very careful when we use this technique as when used in the wrong place it will not look purposeful and will look armature when our aim is to make it as professional as possible.  

During the performance an overlap images is used, perhaps to mimic the way the way each instrument works together to compliment each other and produce a smooth solid sound overall. I like this technique and although it is very likely most of our attention will be spent on our narrative we might try and use a technique similar to this when editing our proformance to make it a bit more unique. 

The main thing we want to take away from this video is the way they took inspiration from a horror film, in the same way we want to take inspiration from zombie movies. This video has many simalaratys to a part of the film 'Jacob's Ladder' set in the hospital of the afterlife. The band has even re-created some scenes, acting in it themselves.

http://www.youtube.com/watch?v=FOD0DZRdQ9w

'Basket Case' Greenday

http://www.youtube.com/watch?v=NUTGr5t3MoY

In this music video, Greenday explore mental health issues and how they can be overcome. We are trying to do this in our video as it is implied that our protagonist has depression and anxiety disorders, however, she cannot find a way to cope with it. In 'Basket Case' they use music as a way to escape from the world they are trapped in. In their world they seem to be quite violent, at 2:20 this is demonstrated.

Also, when they play together, it gives the impression that they are separate from the other patients. The other patients are wearing white hospital coats and masks which gives the impression that the band are seeing them in a different light which is similar to our music video as our protagonist sees other people as they really are and not what they appear to be. Also, it shows the difference between the band and the other patients. It shows that the band wants to be more individual and independent.

The other patients are in black and white which makes it seem that they have no real personality and they are hidden away behind the masks they wear, which could symbolise them hiding behind a personality that is not their own.

In 'Basket Case' the fact that the band are seeing something different to everyone else is highlighted by the strange, very bright colours around them. The bright greens, pinks and blues give the whole video a surreal effect, it makes us think about drug infected minds which is backed up later on in the video when one member of the band is given drugs to help him. However, the woman in the giving the drugs looks like a stereotypical horror film nurse. Most nurses often look caring and helpful however, this nurse seems to be sinister and overpowering. She seems untrustworthy.



The other staff helping the band don't seem to care about what they do. For example, at 2:55, after one member of Greenday breaks a window and disappears. A member of staff comes in and calmly looks out the window. This is suggesting that they aren't bothered what happens to the patients, its as if they aren't really important.







The drums that are used in this video are broken and taped up as if the staff/the people who fund the home don't care enough to get better instruments. Also, it makes the audience think that the band aren't trusted. This is also shown by the microphone being taped to the stand.

Although, Greenday seem more comfortable whilst they are playing instruments, it seems that they are unsure how to use them correctly, at 0:40 the guitarist doesn't seem to understand how to hold or play it.

At the end of the video, the band are shown through a metal gate which gives the impression that they are trapped (like in our own video) and forced to do what the carers want or perhaps that because of their illness, they are trapped inside their own minds. Because we see the gate being closed, it makes the audience think that the band had the opportunity to escape but missed it. It makes us think that they will never get another chance. Which also links in with our own video as our protagonist sees death as her only escape, however, in her case, there is no going back.

The Pretty Reckless

The Pretty Reckless are an American rock band from New York. The current members of them are Taylor Momsen, Ben Phillips, Mark Dormon and Jamie Perkins.

They released their first single on May 13th 2010 and the release of there debut album 'Light Me Up' was released in the UK August of the same year.

'Miss Nothing':   http://www.youtube.com/watch?v=hFlHsKExcYg&feature=relmfu

This song is based around the Last Supper. Taylor Momsen is represented as a more modern Mary Magdalene with Jesus' disciples all around her. The song is about grief and loss and how people cope with it. This is shown through the actions of the lead singer in the video and also the lyrics. Mary Magdalene feels overwhelmed by grief and guilt "I'm a bottle of pain" this is shown at the point 0:58 by her throwing her head back in anguish. I think she feels as though she's been cheated by all of the disciples and by God because towards the end of the video she takes the cross from around her neck and throws it. We were going to dress our lead singer in crosses to try and link it in with the religious side of the supernatural. At the end of the video, she ends up lying across the table as if she's stopped fighting the grief and feels a sense of hopelessness. She also smashes a glass over one of the disciples heads to show her feeling of being betrayed. She is saying how she was "misused" and "misguided". She feels abandoned and it is shown by her sitting in Jesus' formerly empty chair and also by her crawling across the table as if she is wanting a reaction from everyone else. The disciples around the table are expressionless as if they are numb. We are going to use this for our protagonist who will be trying to block the world and painful emotions and memories out. At the point 1:26 Momsen falls to the ground and then the camera follows a split second later. Its like her thoughts are too quick and everyone around her can't keep up with her thoughts about what happened and what could have happened if she'd done something different. Also, at 1:22 the footage rewinds a little bit, as if she is thinking over her past mistakes and wishing she could change what happened.

 At the start of the video, there are a lot of fast takes to match the drum beats and chords on the guitar. Also, they are used to symbolise being watched and judged by God. We are going to use short takes in our music video to show the action and violence of the zombies.
The focus throughout the video is quite blurred around the edges. It makes the audience think that she is close to passing out, she is possibly overwhelmed by recent events and it could be due to alcohol, from the last supper, or drugs from the rock lifestyle. It also uses the phrase "I don't know where I've been" like she can't remember, as if she's been to a party and can't recall the events from that night.
Momsen uses a red rose as a prop in the video, it's like she's singing to it which would symbolise her feelings towards Jesus (the man she loves as Mary Magdalene) and also the colour red could be to symbolise love, pain and blood, which all links in with meaning of the video.
Also, at the start of the video, Momsen is wearing a white veil, which is often seen in weddings. This is important because a veil is meant to mean that the woman wearing it belongs to the origin of her husband. In this video I think it means that she sees herself as belonging to Jesus and when she throws it away it shows her feeling of being betrayed and hurt. It shows that she wants to "be not your slave". This shows that she wants to cut all ties with God.
At the very end of the video, in the background, many iconic people who had so much influence in the world but have died are watching. People like John Lennon, Jimi Hendrix, Charlie Chaplin and others. I think this represents all the wasted opportunities and the difference these people tried to make in the world.

'Make Me Wanna Die': http://www.youtube.com/watch?v=txBfhpm1jI0

Make Me Wanna Die was written by Taylor Momsen and directed by Merit Avis.
The video uses a lot of black and red this is because the band is best known for the use of colours that meet the lyrics of their songs. During the song every time the lead singer is singing they use a close up of her which gives an impact of her emotion which is written in the lyrics. Also close ups are used of the band and then on each individual instrument. The camera is always on the person who is singing so when it is one of the male band members singing the camera is on him. During the video the lead singer ends up taking her clothes off, one of the pieces of jewellery she takes of is a cross. The use of taking of a cross could give two interpretations; one being the fact that "Make Me Wanna Die" could mean give up so to show that she is taking off the cross. The loss of the cross (symbolising religion, hope and faith) links into the songs narrative of the end of the world and links it to the Apocalypse in the bible. Another idea could be cross being ripped from her neck shows the contrast of good such as Jesus and giving in to temptation and the devil and the sins of the lead singer just like the contrast of light and darkness. Also the black lipstick and the dark eyes of the lead singer show darkness which also matches the style of the band.
A lot of different camera shots were used in the performance a lot of close ups  to show the emotion of the singer to the lyrics. Master shots were also used during the performance to show the band as a whole. Pans and tilts were also used in both the performance and the narrative to show the lead singer moving from one place to the other and to show she is walking towards the camera in the way she is going, and also to impact the instruments used in the performance.
In the narrative there is a lot of close ups as the lead singer walks towards the camera which also shows the impact of the lyrics which are being sung. At the beginning of the narrative the lead singer gives her cross she is wearing to a little girl which creates a two shot but though the whole narrative apart from that section there is only the lead singer in the frame.

Choosing Our Song...

As a group we agreed from the start we wanted to do rock for our genre but found it hard to find both songs that we liked and knew we could do a lot with that didn't already have music videos. We searched our iPods and the internet and created a shortlist of ideas.
Eventually we agreed on The Pretty Reckless, 'Zombie'

I'm not listening to you
I am wandering right through existence
With no purpose and no drive
'Cause in the end we're all alive, alive

Two thousand years I've been awake
Waiting for the day to shake

To all of you who've wronged me
I am, I am a zombie
Again, again you want me to fall on my head
I am, I am, I am a zombie
How low, how low, how low will you push me
To go, to go, to go, before I lay, lay down dead

Blow the smoke right off the tube
Kiss my gentle burning bruise
I'm lost in time
And to all the people left behind

You are walking dumb and blind, blind

And two thousand years I've been awake
Waiting for the day to shake

Dear all of you who've wronged me
I am, I am a zombie
Again, again you want me to fall on my head
I am, I am, I am a zombie
How low, how low, how low will you push me
To go, to go, to go, before I lay, lay down dead
Oh dead, Oh dead, Oh dead

To all of you who've wronged me
I am, I am a zombie
Again, again you want me to fall on my head

I am I am I am a zombie
How low, how low, how low will you push me
To go, to go, to go, before I lie down dead

This song has everything we are looking for in a song (very rock, a strong key theme, we like it, etc) but most of all we feel it has a lot of possibility. We feel it is an important factor that our band has a female lead as we are a group of girls and so would be able to create a much more believable performance and narrative by using a female actor in our work. Most of the bands we looked at in our shortlists were all male bands and so this one seemed like the most suitable option as we will find it easier to relate to this song.
We created an initial ideas spider diagram to record our fist thoughts of the band and song:

 We plan to analyse similar bands (and look at The Pretty Reckless' other songs, to get a better sense of their style to help of see how our singer should convincingly sing the song etc.) and similar songs as well as looking at zombie films to get a better idea of how we want to film our video. By using zombie films to inspire our camerawork and editing we will be able to create a level of tension and element of the surreal we would not otherwise be able to achieve.
So far we have a basic idea of our narrative, however, we must be careful to make our video unique and individual and unlike any other zombie inspired piece of media.


At first we had a lot of ideas. We debated using 'social zombies' - everyone looked the same and did the same things and only the protagonist (who was going to be our lead singer) stood out. However, we came to the conclusion that it would be too hard to make our audience understand what was going on.

We decided we would use 'actual zombies' - the stereotypical type of zombie (flesh-eating, demonic monsters) however, we felt like if it was done in the wrong way it would seem unconvincing and amateur.

We discussed mixing the two stereotypes together and have the lead singer (and protagonist) and the band as 'actual zombies' and everyone else as 'social zombies'. The 'social zombies' would want to be different and voluntarily be turned into 'actual zombies' but we thought this would be too complicated and difficult to get across in the space of the song.

Our final idea was to have the band as 'actual zombies' and everyone else normal except the protagonist. Throughout the video, she will have the same expression. It will be shown as her way of coping with being bullied, family arguments and everyday monotony. Eventually, she gets fed-up with everything and realize shes not actually coping and ends her own life. The protagonist would be seen as a 'social zombie' as she is just kind of drifting through her life, 'wandering through existence' which is explaining her situation and her feelings.

We thought our target audience (rock music fans) could relate to this because everyone has felt like they're an outsider at one point in their life. We also thought that it would be easier for women to relate to it more than other rock music videos as the song is sung by a woman and is shown from a woman's point of view which is unusual in this genre.

Practice Music Video

For our practice music video we (as a class) were asked to choose a song to create videos for in our groups of 4. Myself (Rosie), Catherine, Josh and Rachel were put in a group together, which we were all pleased about as we are all reliable and hard working.

The song our class chose was 'Girlfriend' by Avril Lavine, which I think was a good choice as it is simple, silly and has clear themes.

We came up with a simple story of a high school girl who goes around braking up couples by stealing peoples boyfriends. We included typical high school stereotypes such as goth, prep, nerd and cheerleader to give our video a more 'teenage' look, taking our target audience (of 12-15 year old girls) into account.






I found making this video really fun and look forward to making another, more complex music video. 

Music Video Analysis